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Founded by Wolfgang Joop, the brand has become synonymous with contemporary German luxury. The fragrance line, launched in the 1980s, is characterized by bold, innovative scents that challenge traditional perfumery. Known particularly for its iconic Homme and Femme fragrances, Joop! combines provocative marketing with sophisticated scent compositions.
Founded by Wolfgang Joop, the brand has become synonymous with contemporary German luxury. The fragrance line, launched in the 1980s, is characterized by bold, innovative scents that challenge traditional perfumery. Known particularly for its iconic Homme and Femme fragrances, Joop! combines provocative marketing with sophisticated scent compositions.
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