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Launched in 2016, HiPRO specializes in protein-enriched dairy products aimed at athletes and fitness enthusiasts. The brand's products contain up to 20g of protein per serving and are made with natural ingredients. HiPRO offers a range of formats including drinks, yogurts, and bars, all formulated to support muscle recovery and maintenance. The brand combines Danone's dairy expertise with contemporary sports nutrition science to create products that appeal to health-conscious consumers.
Launched in 2016, HiPRO specializes in protein-enriched dairy products aimed at athletes and fitness enthusiasts. The brand's products contain up to 20g of protein per serving and are made with natural ingredients. HiPRO offers a range of formats including drinks, yogurts, and bars, all formulated to support muscle recovery and maintenance. The brand combines Danone's dairy expertise with contemporary sports nutrition science to create products that appeal to health-conscious consumers.
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